Selecting your main competitors is easy and fast! For this you must think about those businesses that you admire in social media, in their type of kitchen, or in their customer service. Once you got the three main ones you can set them up.
It is very important to have a look often to people that give the 'same' service you give. In this way you will be able to control what's new, what can you do better or keep doing better. The interesting thing that social media give us is the transparency and the easy communication between our customers and our business. We know sometimes this comments or reviews can be exaggerated, or unfair, but we must work on keeping customers happy online and offline.
To set up this tab you must have the Trip Advisor's URL'S of the three competitors you have chosen. Inside SO Review go to Settings tab<Configure your competitors< and paste them on the empty boxes.
Having an eye on our competitors can help us a lot! because we can be a step further and have the information of what people think about our Restauranr/Bar or Business. We can be part of the conversation, we can remedy any damage, we can have second chances with the customers and we can defend our location.
SO Review allows you to pick three businesses as competitors. You must be very careful when picking them. You are able to compare rankings within a three months period with the three competitors. You can see the ratings per platform and location:
You can also check what are the main topics people talk about in the other locations, what do they believe its good or bad.
Also there is a graphic of satisfaction comparison in which you can see hows your business situated among the other three. You can analyze the graphic in a General Overview, regarding Food and also Service.
With all this data you can search on your competitors platforms and deep into what exactly customers say. With all this insights you will be able to manage a better strategy to beat them and give your customers a better experience in your location. You can share important information you discover with your employees and improve always.
If you have any question regarding the set up and the manage of the competitors tab, please don't hesitate in contacting our support.